Our goal for this project was to educate our consumer about how the product can benefit them and their dog lives, how to get connected with experts, and where to go to get more information. Facilitate a stronger connection between a dog and their person.

Inupathy strengthens your connection with your canine by making you aware of what they are feeling in real time, providing expert advice, and activities to help you reconnect to your best friend.

This was reinventing the wheel, literally.

The Wheel will transform you from prey to predator.

It is a customizable product that will help improve every aspect of life and you can do more with The Wheel™ than you ever could before and it makes everyday tasks easier.

“Practice Pawsitivity”

Our slogan takes a humorous approach using the pun in positivity, keeping it uplifting. But we are also trying to not come off as insensitive and leave a genuine and sincere message for our audience.

We will be using the urgency of the COVID-19 pandemic to raise awareness on health safety through pet analogies as well as reaffirm awareness of the easy of shopping through Chewy.com.

Chewy was already a completely online shopping platform before the pandemic, so our business is more prepared for this event than other competitor retailer.